We have been running our Twitter account for a few weeks now, and it's been quite successful so far. Most of the people in our group had never used twitter before so we helped each other figure it out and suggested things to tweet about.
We're following many makeup and beauty brands, including: MAC, Illamasqua, Bobbi Brown, L'Oreal and Benefit. We also follow influential people in the fashion industry such as Vogue Magazine, Cathy Horyn (fashion critic for the NY Times), Elle Beauty, Chanel and Michael Kors. We also decided to expand our circle in the industry by following other independent makeup artists and makeup communities such as Makeup Artists Meet, Makeup Artist Magazine and The Makeup Bee.
We've found that following people in our line of work (and getting them to follow us back or even tweet us directly) helps to open a dialogue with the industry and get our course information out there!
So far we've been tweeting about what we've been up to in college, discussing what we've been working on at home, providing facts and information about the course, posting pictures of our work, retweeting makeup tips and talking about how we plan on progressing into next year.
We've already been swapping tips with other makeup artists, been retweeted several times by the official James Watt College twitter and we've been tweeted directly by the official Bobbi Brown Cosmetics page and Julian Mark Kynaston, the founder of Illamasqua!
Safe to say, we think Twitter is the way forward! :)
Essential Makeup Team x
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